Learn online marketing

1. You don’t make people feel safe when they order.
Remind people that they are ordering through a secure
server. Tell them you won’t sell their e-mail address
and all their information will be kept confidential.

2. You don’t make your ad copy attractive. Your ad
lists features instead of benefits. The headline does
not attract at your target audience. You don’t list any
testimonials or guarantees included in your ad.

3. You don’t remind people to come back and visit.
People usually don’t purchase the first time they visit.
The more times they visit your site, the greater the
chance they will buy. The most effective way is to give
them a free subscription to your e-zine.

4. You don’t let people know anything about your
business. They will feel more comfortable if they know
who they are buying from. Publish a section called
“About Us” on your web site. Include your business
history, profile of employees, contact information etc.

5. You don’t give people as many ordering options as
possible. Accept credit cards, checks, money orders,
and other forms of electronic payments. Take orders
by phone, e-mail, web site, fax, mail, etc.

6. You don’t make your web site look professional.
You want to have your own domain name. Your web
site should be easy to navigate through. The graphics
should be related to the theme of your web site.

7. You don’t let people read your ad before they get
your freebie. When you use free stuff to lure people
to your web site include it below your ad copy or on
another web page. If you list the freebie above your
ad they may never look to see what you’re selling.

8. You don’t attract the target audience that would
buy your product or service. A simple way to do
this is to survey your existing customers to see what
attracted them to buy. This information will help
you improve your target marketing and advertising.

9. You don’t test and improve your ad copy. There
are many people who write an ad copy and never
change it. You have to continually test and improve
your ad copy to get the highest possible response
rate.

10. You don’t give people any urgency to buy now.
Many people are interested in your product but they
put off buying it till later and eventually forget about
it. Entice them to buy now with a freebie or discount
and include a deadline date when the offer ends.

1. Use reward programs to keep people revisiting
your web site and buying your products. You could
reward gifts or discounts for revisiting or buying.

2. Publish e-zines for other web sites to increase
your traffic. You could do it at no charge and in
return just ask for a sponsor ad in each issue.

3. Trade endorsement ads with other e-zines. They
pull more hits and sales than just trading classified
ads because it gives your ad instant credibility.

4. Test your ad copy before you start taking orders.
Tell your visitors to e-mail you if they want to be
notified when you launch a new product.

5. Get your visitors excited about your product by
letting them know how excited you are about it. Tell
them why you’re excited and use exclamation points.

6. Use incentives to gain referrals if you don’t have
an affiliate program. Tell people when they refer
customers you will award them with free products.

7. Tell your visitors the reason why you’re having a
sale so they don’t think your products are cheap. It
could be a holiday/seasonal sale or clearance sale.

8. Stay away from overloading your web site with
high tech gadgets. They can create a slow loading
web page and distract people away from your offer.

9. Cut out words, phrases, and paragraphs in your
ad copy that aren’t selling or supporting your product.
This will stop people from getting bored with your ad.

10. Keep people at your web site as long as possible.
Allow them to download free ebooks, sign-up for
contests, use free online services, etc.

1. Anticipate any objections your visitors may have
about your product offer. You must research your
target audience’s needs and wants.

2. Remember not to use outrageous or unbelievable
claims in your ad copy. People are too savvy online
and won’t believe you.

3. Pick a good name for your business and product.
Your names should be memorable and describe the
kind of product your offering.

4. Solve your customer complaints by being quick
and friendly. The faster you respond, the more your
customers feel you care about them.

5. Never think your customers are satisfied with
their purchase. You should be constantly finding
new ways to better your product and service.

6. Market yourself, as well as your product. You
could write articles, ebooks, do free consulting,
do speaking engagements, etc.

7. Find new target audiences for your products or
services. For example, if you’re selling coffee to
stores try to also sell it to coffee shops.

8. Use the phrase “invest in our product” instead of
the words buy or purchase. This makes prospects
feel they’re investing in their future if they buy.

9. Create offline affiliates to market your product.
Have people sign up at your web site to sell your
products through “house parties”.

10. Use logos and slogans for your business. They
make it easier for people to remember and identify
your business.

A strategic alliance is when two or more businesses
join together for a set period of time. The businesses,
usually, are not in direct competition, but have similar
products or services that are directed toward the
same target audience. Below are ten reasons to
create a strategic alliance.

1. You could offer your customers a larger variety of
products or services. This will allow you to spend
less time and money developing new products to sell.

2. Your number of sales people will increase because
you’re combining with other business. You won’t have
spend to time and money hiring new employees.

3. Your marketing and advertising budget will increase.
When you form a strategic alliance with other businesses
you both will share the advertising and marketing costs.

4. You can now offer your existing customers more
back-end and upsell products. This will increase your
sales and profits.

5. Your business will gain a larger number of skilled
people working on the same project. You will gain
the knowledge of the other businesses employees.

6. You will be able to beat your competition by selling
to a larger target audience. You will also increase the
total number of existing customers you can sell your
products and services to.

7. You can exchange endorsements with your alliance
partners. You’ll add more credibility to your business
and gain your potential customers trust to buy.

8. You can expand your business more rapidly. You
can develop new products and services faster with
a larger work force.

9. You’ll be able to solve your customer’s problems
faster with a larger base of customer service people.
You’ll also learn new ways to improve your customer
service from your alliance partners.

10. You’ll have a larger number of “strategic thinking”
people. This will allow both businesses to come up
with profitable business ideas quicker than before.

1. Use the word “fast” in your ad. People want fast
results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.

2. Use the word “guaranteed” in your ad. People
want to be assured they are not risking their hard
earned money buying your product.

3. Use the word “limited” in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.

4. Use the word “easy/simple” in your ad. People
want easy ordering, easy instructions, easy to use,
easy payments, etc.

5. Use the word “testimonial” in your ad. People
want to see believable proof before they buy your
product. It should be reputable and specific proof.

6. Use the word “discount/sale ” in your ad. People
want to find bargains. They could be rebates, one
time sales, percentage offers, get one free offers, etc.

7. Use the word “free” in your ad. People want free
incentives before they do business with you. They
could be free books, accessories, services, etc.

8. Use the word “you/your” in your ad. People want
to know that you are talking them. This’ll make them
feel important and attract them to read the whole ad.

9. Use the word “important” in your ad. People do
not want to miss important information that could
effect their life. People will stop and take notice.

10. Use the word “new” in your ad. People want
new products or services that will improve their life
like new information, tastes, technology, results, etc.

1. Make copies of your web site in many different
languages. This’ll allow foreign speaking people to
read your web site and advertisements.

2. Give your customers a surprise bonus for buying.
When you give customers more than they expect,
there is a good chance they will buy from you again.

3. Send greeting cards offline or online to customers
on holidays. You’ll get the chance to increase your
orders by including your ad inside the card.

4. Market your products or services to your target
audience. For example, don’t try to sell a football
in a cooking magazine.

5. Give people the option of buying other products
or add on products when they decide to buy your
main product or service at the point of sale.

6. Think of new ways to attract people to buy your
products or services. You could add on extra free
bonuses, delivery options, payments options, etc.

7. Give other businesses the option of selling your
product. It could be a simple joint venture deal or
an affiliate/associate program.

8. Follow-up regularly with all your prospects and
current customers. When people see your ad more
than once they are more likely to buy.

9. Learn sales ideas from reading and studying other
business’ advertising and marketing material. It
could be ads, brochures, tv ads, sales letters, etc.

10. Educate yourself with new strategies to increase
your sales. You could take classes, subscribe to
e-zines and magazines, read books or ebooks, etc.

Today’s feature article is:

10 Profitable Reasons To Add A Discussion
Board Or Chat Room To Your Web Site:

1. You’ll be able to communicate with your visitors.
They’ll begin to trust you and get to know you on a
more personal level. People will purchase products
quicker from somebody they already know and trust.

2. People will revisit your web site to participate on
your discussion board or chat room. They will meet
other people with similar interests and your web site
will become a hang out were they can chat.

3. You can learn important information about your
visitors by reading the conversations they have. They
may chat about your web site or products. With this
information you could learn to market your products
more effectively.

4. You could answer the questions your visitors ask
in your online communities. You’ll become known as
an expert by giving the answers to their questions.
This will give you and your business more credibility.

5. You could teach a free online class using your chat
room. This will give you an expert status and increase
traffic to your web site by offering the free class.

6. When your discussion board or chat room becomes
popular, you could sell advertising space on them. This
will give you an extra income stream for your web site.

7. You can network with other businesses by having
a chat room or discussion board. You could exchange
business ideas, leads, advertising, etc.

8. You could allow other web sites who don’t have
a discussion board or chat room to use yours. You
will get free advertising by allowing them to link to
your online community.

9. When you have a discussion board or chat room
you can get free advertising by listing them in online
community directories. You can also join web rings
with similar discussion topics.

10. You can make money by advertising your own
products and services on your discussion board or
chat room. You could also join other people’s affiliate
programs and make commissions advertising them.

1. Show your prospects how much enthusiasm
you have for your product and business. If you’re
convincing enough, they will be enthusiastic too.

2. End your sales letter or ad copy with a strong
closing. It could be a free bonus, a discount price,
a benefit reminder, an ordering deadline, etc.

3. Please your complaining customers. You can
refund their money, give them a discount, give
them a free gift, solve the problem quickly, etc.

4. Make your customers get excited about your
business and they will tell their friends. Give
them a free vacation certificate, a coupon, etc.

5. Give your prospects extra confidence so they
will order. Use endorsements, testimonials, a
strong guarantee or warranty, etc.

6. Build your opt-in list by allowing your visitors
to sign up for a free e-zine, ebooks, software,
contests, sweepstakes, etc.

7. Give your prospects or customers a breath of
fresh air. Don’t be afraid to design your web site
and ad copies different from everyone else.

8. Allow your customers to get part of your total
offer right after they order. If you have to ship the
item, make one of your bonuses available online.

9. Write and submit articles to e-zine publishers or webmasters. If you want it to be published, it
should be like an article and not like an ad.

10. Show your prospects that you are an expert,
because authority can persuade people to buy.
You could publish an article, write an ebook, etc.

1. Spend money on targeted advertising instead of
mass media advertising. You don’t want to waste
your ad dollars on people who aren’t interested.

2. Increase your profits by concentrating on small
details. Improving small things like text size, color,
or graphics can really make a positive difference.

3. Keep your offers flexible. If you offer a set price
for your product, you could offer the people that
can’t afford it an optional payment plan.

4. Offer your knowledge or consulting as a bonus
product. You could offer a free 15 or 30 minute
consultation. This will add value to your product.

5. Personalize all your e-mail messages so they get
read. Include the recipient’s name in the subject line.
This will grab peoples attention quickly.

6. Keep your web site consistent. You don’t want
to keep things on your web site that are unrelated
to the theme of your web site.

7. Attract more subscribers to your free e-zine by
giving them free bonuses like e-books, software,
online services and other incentives.

8. Sell advertising space in your e-zine and on your
web site. This will create an extra income stream
for your business.

9. Make your web site ready for the public. Have
an “About Us” page and clear descriptions of what
actions you want your visitors to take.

10. Don’t just start advertising everywhere, plan out
your marketing. Locate places and publications that
your target audience would congregate around.



Weight Loss

1. Sell a few back end products that are not related
to your main product but are needed by all humans.
Every customer that buys from you is human.

2. Take on as many of your business’ chores as you
can handle; outsource what you can’t. Only you can
determine how your business is operated.

3. Try out new business opportunities. You could
combine them with your current business. It could
add an extra profit stream to your web site.

4. Create an alliance with 3 or 4 web sites. Include
each of your ads or banners on the other web sites.
You will all share targeted traffic from each other.

5. Create a free e-zine directory. You’ll attract a lot
of traffic from ezine publishers and people that want
to subscribe to the e-zines.

6. When you offer a freebie from your site, submit
it to free stuff sites. They provide target categories
which means targeted traffic.

7. Make your visitors curious about your product
by telling them they need to sign-up to get into a
password protected site to read the rest of the ad.

8. Remember the little things about your web pages
really count. Include the title of your site at the top
right corner, a description about of your site, etc.

9. When you ask someone to sign-up to receive a
freebie, don’t ask for really personal information.
This is a fast way to lose a potential prospect.

10. Remember newsgroups are still pretty popular.
You could post your ad in ones that allow it or you
can leave messages with your sig file include.